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239 - Is Hard Seltzer Here to Stay?

239 - Is Hard Seltzer Here to Stay?

FromYeah, That's Probably an Ad


239 - Is Hard Seltzer Here to Stay?

FromYeah, That's Probably an Ad

ratings:
Length:
43 minutes
Released:
Aug 16, 2021
Format:
Podcast episode

Description

The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it's hard to keep up with an industry moving at such a rapid pace. Luckily, we have two industry experts to get you up to speed on everything you need to know about all of these developments. On this episode of "Yeah, That's Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L. Stanley, to chat about the crowded alcohol landscape.
Released:
Aug 16, 2021
Format:
Podcast episode

Titles in the series (100)

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.