Juliana is a conversion copywriter, consultant, and speaker whose secret weapon in the fight against random acts of marketing is strong direct response copy. A strong believer in priorities, not balance, Juliana has helped countless businesses grow and scale by developing a deep understanding of the voice of her clients as well as where their audience is along the R.A.C.E path. Dave and Juliana discuss the specifics of R.A.C.E (Reach, Awareness, Conversion, Engagement), and how a keen understanding of where the audience is along this path not only leads your customers to success, but allows you to cross your own personal and professional finish lines as well. Defining those finish lines for yourself from the start, Juliana emphasizes, is absolutely essential. Site: ellispond.com LinkedIn: Juliana Stachurksi Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe