Perhaps the hardest word you can say to someone is NO. Saying YES to something, even if it’s half-heartedly meant, is easier because you aren’t obliged to justify it. The pressure is less, and so it’s easier to say so.

Whereas, if you say NO, there is this need to justify why you said that and why it isn’t possible for you to do anything at the moment. The guilt for refusing will haunt you. At the back of your mind, this guilt will pressure you to eventually give in. When you eventually give in, you won’t feel good about yourself because the situation is forcing you to do it.   

In this episode of On Purpose, Jay Shetty talks about how to say NO without feeling guilty and why you need to say it clearly and openly.

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Key Takeaways:
00:00 Intro
03:56 Are you a people pleaser?
08:59 Why do we feel guilty when we say NO?
11:11 Feeling bad for saying NO needs to go
13:09 Don’t say NO without actually saying no
15:47 Know why you are saying NO
19:45 Be clear about when you say NO 
23:13 When you’re about to say no, thank the person for the interest
24:58 Remember that NO doesn’t mean it’s forever
27:09 You can be assertive and affectionate in saying NO 

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