In this episode Sal, Adam & Justin speak with Aly Orady, the CEO & founder of Tonal. How is Tonal worth as much as a technology company?! (1:50) A look behind the metrics of the average Tonal customer. (4:36) What is Tonal and why do people use it? (7:22) Why Sal is skeptical of the consistency model. (10:48) How they use the data to personalize the workout. (13:21) What are they doing to customize the Tonal experience for the individual? (16:16) Where does he see the business most vulnerable? (19:37) How do they recruit their coaches and educators? (27:39) At what point do they get scared about people falling off? (29:47) Have they run into any supply chain/demand issues? (33:49) How they are investing into scaling their business. (39:30) Does he see this turning into a performance piece of equipment for athletes? (42:11) Why he believes the resistance is more than adequate. (44:29) How does he deal with the safety aspect? (46:14) The moment he knew he had something here. (48:52) When was the initial release to the public? (53:00) Does he see the trend of at-home workouts changing with gyms opening back up? (54:41) The importance of strength training. (57:07) The value of storytelling when it comes to marketing. (1:00:02) Why being the CEO is the best job in the world. (1:02:48) What has he learned during this whole process? (1:04:55) Why if it was easy, he wouldn’t do it. (1:07:33) Featured Guest Aly Orady (@aorady)  Instagram Tonal Related Links/Products Mentioned June Promotion: MAPS Prime, Prime Pro, and the Prime Bundle 50% off!  **Promo code “JUNEPRIME” at checkout** Visit Felix Gray for an exclusive offer for Mind Pump listeners! Tonal, the at-home fitness company backed by Amazon, hits $1.6 billion valuation on new funding round, readies for IPO A Study to Utilize a Tonal Exercise System to Improve Low Back Pain (LBP) Treatment Outcomes Steph Curry, Paul George Among Athletes Investing in Tonal Mind Pump #1525: The Death Of The Gym Industry?: A Reality Check With UFC Gym CEO Adam Sedlack The Resistance Training Revolution – Book by Sal Di Stefano Mind Pump Podcast – YouTube Mind Pump Free Resources