Dallas Taylor is on a personal mission: a mission to shatter the notion that people must self-identify as “audiophiles” in order to better understand and appreciate the wonderful world of sound that surrounds them. As a sound designer and creative director at Defacto Sound, Taylor leads high-profile projects on blockbuster movie trailers and advertising campaigns, but since October 2016, he has been producing and hosting the podcast Twenty Thousand Hertz where he explores the world’s most recognizable and interesting sounds. On this episode of Yeah, That’s Probably an Ad, host David Griner sits down with Taylor to discuss some of the most iconic sonic brands, what makes a sonic identity good (and bad) and Taylor’s goal to make the world of sound more accessible and approachable to all.