In this episode Sal, Adam & Justin speak with Lewis Howes, New York Times bestselling author, founder of a multi-million dollar online media company, sought after speaker and advisor to billion dollar brands. At first glance it is easy to assume that Lewis is just a tall, handsome jock that has enjoyed an advantage in life. However, this is not the case. He has overcome numerous challenges in his life, in particular one as a child that no child should have to endure that had a profound impact on his life. Lewis has reflected deeply on his life and his newest book, The Mask of Masculinity, explores how men can embrace vulnerability, create strong relationships and live their fullest lives. It is not just a book for men. Women can better understand men as well. You can find Lewis at www.lewishowes.com, his podcast is The School of Greatness. Having an optimal life (1:44) What brought Lewis to where he is today? (6:38) Identity of being only an athlete Getting people’s attention (12:15) 3 layers of mutual commonality Trying to be the matchmaker The LinkedIn guy Where did the self-belief/awareness come from? (25:07) Sensitiveness was his superpower Lewis the Olympian (31:50) The Athlete Mask (34:40) Is masculinity at a crossroads? (40:24) Conditioning is hard to break Which mask do you relate to the most? (44:17) Don’t pick up the brick When did he first identify these? (48:53) The Power of Enrollment (51:00) Mindful of his triggers Does your response help achieve your vision? Does it support your inner peace? What challenges does he foresee for future entrepreneurs/generations? (1:00:53) When did he realize his value? (1:05:53) White male privilege (1:07:10) The School of Greatness (1:15:00) Your true net worth is your net circle (1:19:45) Mind Pump guys biggest lessons learned (1:24:00) Have passion about your purpose Motivation is bullshit Social media: The good, bad and the ugly (1:30:00) How often does he meditate? (1:31:50) What guest has surprised him the most? (1:33:00) The curator of greatness (1:38:40) Related Links/Products Mentioned: Loma Linda, California - Blue Zones Orthorexia Nervosa | National Eating Disorders Association How to Use Tweetups as a Marketing Strategy : Social Media Examiner The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Scott Galloway (book) Lewis Howes - Team USA USA Team Handball Highlights with Lewis Howes – (YouTube) Handball - Summer Olympic Sport HOW TO BUILD A BUSINESS AND LIFE YOU LOVE WITH MARIE FORLEO Podcasts Archive - The Smart Passive Income Blog Social Triggers: Internet Marketing Strategy Never Split the Difference: Negotiating As If Your Life Depended On It – Christopher Voss (book) MASTER NEGOTIATION IN BUSINESS AND LIFE WITH FORMER FBI NEGOTIATOR CHRIS VOSS ROB DYRDEK: FROM SMALL TOWN SKATEBOARDER TO MEDIA MOGUL EMPIRE 'Amazingness' Talent Competition Show With Rob Dyrdek Featured Guest/People Mentioned: Lewis Howes (website) (@LewisHowes)  Twitter/Instagram School of Greatness Podcast - Lewis Howes Lewis Howes – (YouTube) The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives – Lewis Howes (book) Dr. Josh Axe (@drjoshaxe)  Twitter Eckhart Tolle (@EckhartTolle)  Twitter Jim Carrey (@JimCarrey)  Twitter Marie Forleo (@marieforleo)  Twitter Pat Flynn (@PatFlynn)  Twitter Derek Halpern (@derekhalpern)  Twitter Rob Dyrdek (@robdyrdek)  Twitter Shonda Rhimes (@shondarhimes)  Twitter Joe Rogan (@joerogan)  Twitter Oprah Winfrey (@Oprah)  Twitter Steven Kotler (@steven_kotler)  Twitter Chris "Drama" Pfaff (@drama)  Instagram Gary Vaynerchuk (@garyvee)  Twitter Cesar Millan (@cesarmillan)  Twitter Christopher Voss (@VossNegotiation)  Twitter Christopher Boykin Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and corre