We grew up in a complicated world where we were told failure was not an option. Whatever we learned in school, we would just memorize it and then regurgitate it back out on paper. If we failed to do that? We were hit with that terrorizing letter “F”.   In today’s episode I want to reverse the negative mindset we have around taking risks and possibly failing. What we need to do is look at risk as a chance for teachable moments -- it’s just as important to know what doesn’t work as well as what does. Knowledge of both will help you to move forward in achieving your goals.   (3:18) “There is a reason why we have this aversion to risk. It’s because we grew up in a certain in a society where we take a test and we are expected to regurgitate back a specific set of information and if we don't do that in the exact form or in the right composition….that we fail.”   (6:24) “You’ve be taught for many many many years of your life how bad it was to do so [fail]. It’s natural for all us to not want to fail and that feeling of not wanting to fail is our protection is our coping mechanism. It’s natural and you have been programed that way”   (9:08) “For me, I have learned over and over again that it is only through exposing yourself to risk that you can truly make those big leaps forward. It’s only in trying something big and really going for it that you are going to accomplish greatness.” Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint     A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, breakthrough overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!