61 min listen
Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign
Bonus: Fernando Machado on Coronavirus, Criticism and the Catchy Moldy Whopper Campaign
ratings:
Length:
29 minutes
Released:
Mar 12, 2020
Format:
Podcast episode
Description
"It's just a bit chaos at the moment," said Burger King's global CMO Fernando Machado. He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is evolving in key markets, looking at current lessons learned from China and receiving continual feedback on the boundary-pushing moldy whopper campaign.
Released:
Mar 12, 2020
Format:
Podcast episode
Titles in the series (100)
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