Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.   One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.  During this interview, we discuss:  2:59 – About Howard’s book: Winning Digital Customers  4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients  8:00 – Howard’s business growth  10:06 – Why do rapid customer research?  13:45 – A simple framework for how to do rapid customer research  22:27 – Making customer research actionable  28:43 – Expert advice on researching customers  30:07 – Howard’s favorite growth tool  30:58 – His most recommended books  32:00 – How to connect with Howard and get a copy of his book  Plus, a whole lot more! Resources:  Winning Digital Customers by Howard Tiersky   Digital Darwinism by Tom Goodwin  Awaken the Giant Within by Tony Robbins  Think and Grow Rich by Napoleon Hill  Howard’s LinkedIn  Howard’s Twitter  Howard’s Facebook  Visit his website  ————————-  If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.  Connect with Dennis Brown   AskDennisBrown.com  LinkedIn  Twitter  Instagram [Free Giveaways]