Today’s episode is with someone who I think, I THINK...loves matcha as matcha as I love matcha? I mean he better. Because he’s one of the two dudes on a major mission to bring matcha to the people...to ALL the people. Graham Fortgang is one half of the founding fathers...I mean founding brothers...of Matcha Bar, New York City’s first specialty matcha cafe, THE OG! that opened in Williamsburg, Brooklyn allll the way back in 2014. Since then, Graham and his brother Max have been fueling themselves with matcha in order to hustle their way to basically matcha world domination - opening new matcha cafe doors open on both East and West Coasts and launching some magical bottled matcha products nationwide. As a long-time matcha drinker myself (way before Instagram photos of matcha even existed, I’ll have you know), I’ve been dying to dive in deep on this now ultra trendy green coffee alternative, and I did well, because nobody can MATCH-a the Enthusiasm and knowledge Graham has in this chat about Matcha. This is the true story of how two dudes fell in love with matcha and why every day they hustlin’ to help you fall in love with it, too!   For gifting someone you dig a FREE can of matcha hustle that Graham spoke about you can go to matchahustle.com/partyinmyplants!! Get jacked up to hear:   How two dudes came up with the the OG matcha bar concept The surprising thing Graham thought after his first shot of matcha How a quest to prove that matcha CAN taste good paved the way The goal that Matcha Bar ALWAYS had in mind How tea ceremonies influenced MatchaBar's branding and mission Why matcha ISN'T just a trend The major difference between coffee and matcha The biggest question the MatchaBar gets...you'll never guess it! What to mix your matcha with at home A really, really good reason to make the switch from coffee to matcha and MATCHA more!   Links related to this episode: The full show notes with all the deets from this episode! Where to get Sunwarrior - my favorite plant-protein powder- for 15% off with code: PARTYINMYPLANTS at checkout Get my FREE #EATMOREPLANTS course! Where you can go to submit a question for the show! Where I’d much appreciate you leaving a review for the show in iTunes!! How to work 1-on-1 with me! Where you can go to suggest a guest (yourself or someone else) for the show! Party in My Plants on Instagram Party in My Plants on Facebook Party in My Plants’ Cooking Videos on YouTube Audio Producer Of The Show - Oleksandr Hedz