This week on The BoF Podcast, editor-in-chief Imran Amed speaks with Saul Nash, Stephen Jones and Roksanda Ilinčić about how to tell compelling fashion stories amid the pandemic.

Another season of mostly virtual fashion weeks have helped fashion films to become an increasingly popular tool for designers to create an elaborate narrative out of their collections off the catwalk. These new, online-first presentations have forced designers to think creatively and push storytelling further in order to emotionally connect with audiences.

But as with any emerging phenomenon, there’s still much to learn. In the latest episode of the BoF Podcast, designers Saul Nash, Stephen Jones and Roksanda Ilinčić, and BoF editor-at-large Tim Blanks, delve into the dynamics of digital comunication and how to stand out with a meaningful story.

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