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How Fashion Can Leverage the Audio Appeal of Clubhouse

How Fashion Can Leverage the Audio Appeal of Clubhouse

FromThe Business of Fashion Podcast


How Fashion Can Leverage the Audio Appeal of Clubhouse

FromThe Business of Fashion Podcast

ratings:
Length:
21 minutes
Released:
Feb 2, 2021
Format:
Podcast episode

Description

At VOICES 2020. Paul Davison and Virgil Abloh discussed the audio-only social network’s potential impact in the fashion industry with BoF’s Imran Amed.
While the influence of Clubhouse has been growing in the power corridors of Silicon Valley for almost one year, the audio-only social network officially hit the mainstream this month, having grown to more than 2 million users and closed a funding round valuing the business at $1.4 billion. Then, on Monday, none other than Elon Musk made a surprise appearance on Clubhouse, driving global news coverage of his impromptu conversation with Robinhood’s co-founder, Vladimir Tenev, about the remarkable rise in value of Gamestop shares driven by passionate Reddit users.
But what could the rise of Clubhouse mean for fashion? In December, the company’s co-founder and chief executive officer Paul Davison made his first public speaking appearance at BoF VOICES alongside Virgil Abloh to discuss the power of creating a space to listen and learn — and how the fashion industry can get involved.
“All the conversations that I’ve hosted or been a part of on Clubhouse related to fashion in a weird way have been more in-depth than interviews or regular-format media,” Abloh said. “It’s an interesting case study making sure brands have something to say when you can’t escape to creating an image.”
 
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Find out more about #BoFVOICES  here.
 
To contact The Business of Fashion with comments, questions or speaker ideas please email podcast@businessoffashion.com.
 

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Released:
Feb 2, 2021
Format:
Podcast episode

Titles in the series (100)

The Business of Fashion has gained a global following as an essential daily resource for fashion creatives, executives and entrepreneurs in over 200 countries. It is frequently described as “indispensable,” “required reading” and “an addiction.”