You'll learn from two entrepreneurs who built a multi-million dollar business by going direct to consumers. The Groomsman Suit makes high-quality suits and tuxedos you will own, for less than the cost of a rental. For the big day and beyond. For more on The Groomsman Suit and show notes: http://www.shopify.com/blog/the-groomsman-suit-seo Tune in to learn How to identify when your business model is "good enough" The strategy this company used to rank on top of search engines without spending too much on marketing How they used virtual appointments to sell more clothing