Unbridled, passionate optimism. That’s what Napoleon Hill, author of Think and Grow Rich, called “Positive Mental Attitude.” Successful professionals follow the “too soon to tell” outlook by suspending immediate judgment of situations and erring on the side of a positive result. Unbridled, passionate optimism is perhaps the leading principle of a top producer.

Hill is known for saying, “There is very little difference in people, but that little difference makes a big difference. The little difference is attitude. The big difference is whether it is positive or negative.”

Top producing professionals have superior market knowledge. This includes not just pricing and tracking comps, but also watching market trends…what’s hot and what’s not…new construction opportunities, companies relocating executives in and out of town, and overall community development.

Gandhi said, “Live as if you were to die tomorrow. Learn as if you were to live forever.”

Top producing professionals pursue and posses knowledge that includes knowing unique financing options, not just relying on conventional mortgage lending, to serve all their clients…first-time buyers, high net-worth clients, owners who have had forbearances, the self-employed, investors. Knowledge equals confidence; ignorance equals fear. The more knowledge you have, the more people you can help achieve their real estate goals. If you’ve yet to reach your own financial goals, it simply means you’ve yet to figure out how to help enough people at your highest level.

Top producing professionals’ superior market knowledge is also reflected in their ability to find inventory where everyone else just relies on the MLS. What would you do if there were no MLS in your market?


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