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Jennifer Aaker and Naomi Bagdonas - Authors of Humor Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)

Jennifer Aaker and Naomi Bagdonas - Authors of Humor Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even…

FromGuy Kawasaki's Remarkable People


Jennifer Aaker and Naomi Bagdonas - Authors of Humor Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even…

FromGuy Kawasaki's Remarkable People

ratings:
Length:
62 minutes
Released:
Feb 3, 2021
Format:
Podcast episode

Description

Humor in business? Absolutely! This week on Guy Kawasaki's Remarkable People, Guy spoke with the co-authors of Humor, Seriously: Why Humor is a Secret Weapon in Business and Life (and how anyone can harness it. Even you.) Jennifer Aaker and Naomi Bagdonas. They shared their stories and research based on their popular class at Stanford's Graduate School of Business. The pair believe that humor is an effective and under-leveraged tool for power, offering a competitive advantage against peers, higher retention rates of employees, innovative solutions, and teams that are more resilient to stress.

In this episode, you'll learn:
What stories get laughs
Why jokes start with trust and authenticity
And why you should bring your weekend laughter to work
Released:
Feb 3, 2021
Format:
Podcast episode

Titles in the series (100)

Guy Kawasaki's Remarkable People features interviews with thought leaders, legends, and iconoclasts such as Jane Goodall, Stephen Wolfram, Margaret Atwood, Woz, Martha Stewart, and Leon Panetta. Every episode will make you a little more remarkable.