Dr. Benjamin Hardy is the guest on this episode.  He is an organizational psychologist and bestselling author of Willpower Doesn’t Work. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He is a regular contributor to Inc. and Psychology Today and from 2015-2018, he was the #1 writer, in the world, on Medium.com. Dave and Dr. Hardy discuss his new book Personality Isn’t Permanent that comes out today!  Personality vs. identity is reviewed and the importance of meaning that you personally assign to your events that impact you and define your goals.  One can decide who he wants to be and then behave accordingly. Be sure to go to https://benjaminhardy.com/ to get your copy!