Mike Zagorsek is vice president of product marketing at SoundHound. Prior to SoundHound, Zagorsek was head of product marketing at Square and Leap Motion, and before that was Director of Interactive at Apple. Way back in 1999, he was a Manager at Sapient where he helped companies enter the digital age much like he is now ushering them into the voice age. SoundHound is a leading white label solution for building custom voice assistants and has made news recently for powering Snapchat's new assistant. In today's interview, we discuss that implementation along with Pandora, Mercedes, and others.