Hands up if you’ve had to get creative to cover up your roots this year?! Without question, most of us have had to stretch between colorist visits. Today, we get the backstory behind the genius hair color-in-a-makeup-pan, earner of seven Allure Best in Beauty Awards and the impetus for about a bazillion knock-offs.    Founder Gail Federici goes way back to share her roots in inventing strand-saving products, including the deets on her original brainchild, John Frieda Frizz Ease Serum. She’s also going to take us through the wild ride of selling that company (that may have involved a coin flip!) And finally, Gail tells us what it’s like working with Kim Kardashian’s mane man, Chris Appleton – he of the “glass hair trend” and arguably the secret weapon behind ColorWow’s trajectory from cult status to mass fandom.   Get social with us and let us know what you think of the episode! Find us on Instagram, Twitter,  Join our private Facebook group

, or give us a call and leave us a voicemail at 1-844-227-0302.    For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog   Thank you to our show partners. When you support them, you support the creation of Breaking Beauty Podcast!    RORYRory connects you with a healthcare professional online to see if prescription skincare is right for you. It’s free to chat with the doctor, and your first order is just $5! Go to hellorory.com/BEAUTY to try out Nightly Defense for just $5. *Eligibility requirements and additional terms apply.   *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*   Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
 Produced by Dear Media Studio