Did you know that there are 92,000 Cheetos eaten a SECOND and that Cheetos is a 1.7 BILLION dollar business? AND that 48% of Americans have eaten one in the last year! And that Frito Lay is a 4.5 billion dollar business and that it takes up 60% of the snacking market share? Well, Nick Desai , Chairman and CEO, Snack it Forward  has a vision for Junk Food without the Junk and he is creating a massive and impactful disruption to the junk food industry.  Nick believes that there should be a bridge option between JUNK and totally unprocessed natural foods and he is willing to risk everything to make an impact on the obesity epidemic while being honest with who they are.  Today on Leveling up meet Nick Desai. He has been the Chairman and CEO of Snack It Forward since 2013. Snack It Forward, a better-for-you snacking company with a focus on plant based Snacks, boasts a portfolio of beloved brands including World Peas™ and Sunkist® Snacks. The World Peas™ mission: to help mainstream America eat better by creating “junk food” tasting snacks with more substance. In 2018, World Peas™ launched Peatos®, a crunchy puffed snack that is a new twist on an American classic, with 4 grams of plant-based protein and 3 grams of fiber per delicious serving. Peatos®, typically found in the produce section, are currently available at over 4000 stores nationwide including every store under the Kroger banner as well as Vons, Pavilions and Albertson. Join in today and learn EXACTLY how Nick Desai and PeaTos leveled up creating everything from nothing  Find PeaTos at www.PeaTos.com and use coupon Natalie10 to save on your order! On this episode, you will learn: The story behind Peatos The power of story telling How to reinvent the wheel to appeal to many