In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger