Noura Sakkijha, the CEO and co-founder of Mejuri, founded the beloved fine jewelry brand with one mission: to empower consumers to buy jewelry for themselves rather than waiting for a special occasion or a gift from a significant other. And with over 800k followers on Instagram and a game-changing weekly drop model, the brand is, simply put, crushing it. It only makes sense that Sakkijha comes from a family of jewelers. Still though, her career path was anything but linear. On this episode of Second Life, find out how Sakkijha went from industrial engineering to founding and leading Instagram’s favorite fine jewelry brand.