Today’s episode is a thought-provoking interview with Dave Asprey, the founder and CEO of Bulletproof Nutrition, Inc. He is a household name in the wellness and lifestyle space and is an author, thought-leader, podcast host and multi-dimensional entrepreneur. In this talk, Dave shares what entrepreneurship means to him, and he dives into why it’s simply not for everyone. He’ll reveal his latest digital marketing insights and break down the most effective way to get people to act. The marketing work his company has done and the value of his products speak for themselves - his stuff is everywhere. This interview is about understanding value and becoming a leader in your space. You’ll also discover how to best serve your clients and build a thriving business while keeping space for your creativity. Tune in and enjoy as Dave reflects on his biggest lessons and takeaways so far on his entrepreneurial journey. 01:30 - 09:30 - Introducing Dave and his thoughts on entrepreneurship.09:30 - 17:00 - Digital marketing insights and how to add value to the market. 17:00 - 27:30 - On his podcast’s ROI, understanding value, and getting your message across. 27:30 - 32:00 - On being credible in the space, informing, and serving your audience. 32:00 - 43:00 - On giving clients to your competitors and respecting your creative abilities. 43:00 - 57:00 - On the biggest mistake a start-up can make and Dave’s products. 57:00 - 01:09:00 - On growth, energy and doing what the world needs.