06:00 – Harry welcomes to the podcast, Heather Osgood who speaks to her background in radio ad sales, her podcast genesis story and the inspiration to start True Native Media 11:46 – Heather provides best practices for those looking to monetize their podcasts 18:13 – Heather talks about the work she’s doing on her own podcast, The Podcast Advertising Playbook 31:31 – How Heather has grown as a podcast host 38:30 – Heather opens up about what excites her about the podcasting industry and what keeps her motivated as an entrepreneur 43:32 – What is something that Heather has changed her mind about recently and the most misunderstood thing about Heather 50:33 – Harry thanks Heather for joining the show, and let’s listeners know where they can follow herTWEETABLES“I could tell that the really successful kind of corporate-type podcasts all had ads on them. But, it felt like all the independent shows that I liked didn’t have any ads.” (08:03)“I always recommend that people start with the end in mind.” (12:08)“There are so many facets to advertising in podcasting and one of the things that’s so fascinating about this industry is that things change so quickly.” (19:36)“The heart and soul of podcasting is the ability for anybody to go out there and have a voice and create a show.” (23:45)“I think as an interviewer it’s important to have a script of questions.” (36:33)“It’s so easy to get caught up in the minutia of life.” (42:59)THANK YOU SPONSORS!Focusrite  FullCastLINKS MENTIONED*FullCast Website *Podcast Junkies Junkies Facebook GroupHeather’s LinkedInHeather’s WebsiteTrue Native Media WebsiteHeather’s Podcasts: Podcast Advertising Playbook  and The Business of PodcastingSounds Profitable NewsletterIMDB for Movie JoyLaunchPod MediaHot PodPod NewsThe Great HackThe Social Dilemma?Podcast Production & Marketing by FullCast