Patrick Gentempo and Joe Polish know the importance of taking a clear stand to elevate your brand, your business and your life in times of success and in times of chaos. Learn why it’s so important in today’s episode of I Love Marketing. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/363. Here’s a glance at what you’ll learn from Patrick and Joe in this episode:  Why WHO YOU ARE and WHAT YOU STAND FOR is the key to building a business and life that works. A big mistake entrepreneurs make in business AND the jet fuel that drives EVERYTHING in business. What "Maximum Tension" is and how to use it to get more done and drive your business forward. Identity Burnout: How creative destruction can lead to a better, more effective future. The secret to happiness Einstein wrote down that sold at auction for $1.56 million. 3 questions for upleveling your thinking and transforming your life. Pain, Pleasure, and Purpose: Digging into your soul to create a breakthrough brand. What to do transform pain, overwhelm, and internal incongruence into a life you love. The life-changing experience Patrick had at the Holocaust Museum in Israel.