Nyakio Grieco is the founder and creator of Nyakio Beauty, an award-winning line of skincare products initially inspired by her own Kenyan heritage and family’s beauty recipes. Since its launch in 2002, Nyakio has expanded to include cultural traditions from 13 countries around the world that have been historically underrepresented in mainstream beauty and skincare. Today, the products are beloved and highly accessible via Target.com, but Grieco’s entrepreneurial journey wasn’t easy. After much perseverance and many brand resets, her purpose became clear: “I’m here to help other women, young women who look like me, know that they can do this.” Hear how Grieco went from working in talent representation at some of the biggest agencies in Hollywood to navigating and pushing for meaningful change within the beauty world on this episode of Second Life.