Joining us today is Gay Gaddis, Founder of T3.  Gay started T3 using $16,000 taken out of her IRA during a downturn in the economy. It was a big risk, but thirty years later, it's one that has paid off several-fold. Today, T3 is helping clients build useful brands that reach consumers around the world. Chad and Gay talk about: The importance of being an early adopter of tech and how this gave T3 an edge working with Dell The future of marketing, original content, and product placement. Personal brands and new forms of media The business climate in Texas Some of the business moves Gay had to make to keep T3 lean in recessions How she avoids vision-diluting partnerships And more! — This episode of Mission Daily is brought to you by our friends at TriNet. TriNet makes HR easier, from payroll to benefits to compliance. AND they offer full-service solutions tailored to your industry and your company, whether your team is 10 people or 1,000. Check out TriNet today at trinet.com. — For full show notes and more, go to mission.org/missiondaily.