This week, we explore a novel use-case of AI in marketing: copywriting. Can AI write a better email subject line or social media post than a human being? Sometimes, the answer is yes. We interview Parry Malm, CEO of Phrasee, an AI company that got its start optimizing email subject lines with AI. Parry speaks with us about this particular AI capability and how it will impact the future of marketing. If you have an interest in discovering more about the AI use-cases in your industry, watch the 2-minute video about our AI Opportunity Landscape Service at emerj.com/aiol.