Sierra Shafer took a non-traditional road to her position as Editor in Chief of Powder Magazine, the pinnacle of ski journalism.  She’s an amazing writer but these days, she doesn’t write as much as she’d like to as she spends her time being the boss.  On the podcast her talk her life and times that include religion, bring struck by lightning, popularity, a big college, a small college, newspapers, Val Kilmer, skiing and a while lot more.  Sierra Shafer Show Notes: 2:00:  Valentine’s Day, Colorado, Religion, 7:00:  Volunteering young, High School, and being tall 13:00:  Getting struck by lightning, sports, and going to college too early 22:30 :  Stanley:  Get 30% off site wide with the code powell30 Evo:  The best online experience in action sports with retail to back it up 686 Technical Apparel:  The best outerwear in the world 25:00:  Skiing in PA, Waynesburg University, and Malaysia 34:00:  Moving to LA, stars and  working for free 43:00  Spy Optic:  Get 20% off on their site Spyoptic.com using the code TPM20 10 Barrel Brewery:  Buy their beers, they support action sports more than anyone 43:30:  Intro to Powder, getting a job, and digital media 56:00:  Content changes, issues or escape, and getting bought and layoffs 48:00:  Editor in Chief, gnarly terrain, and being a woman 70:00:  Inappropriate Questions with Maro leBlance