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TSE 1161: How To Run Better Meetings

TSE 1161: How To Run Better Meetings

FromThe Sales Evangelist


TSE 1161: How To Run Better Meetings

FromThe Sales Evangelist

ratings:
Length:
31 minutes
Released:
Aug 16, 2019
Format:
Podcast episode

Description

Meetings serve an important purpose in business so we must learn how to run better meetings to avoid the feeling that we are wasting our time.  Reshan Richards is a career educator who launched an app — targeted for use in schools — that ultimately became a software business. He has seen a significant intersection between things that are effective in both business practices and the classroom. Together with Steve Valentine, also a career educator, he is collaborating to articulate and pinpoint the specific moves that can be borrowed from the teaching profession and implemented in business. Steve has studied leadership and its application in order to work with young people and help them understand basic leadership.  Meeting mistakes The problems that plague corporate meetings often mirror those of ineffective classrooms. Primarily, the transmission of information isn’t right for the audience who is meant to understand it. People often go back to their defaults or their own experiences to measure what is right. If, for example, you get called into a meeting where one person is doing all the talking or all the work, it isn’t a good use of anyone’s time. It wasn’t likely called for the service of the people who are meant to share the information. In education, a difference exists between the transmission of information and the building of knowledge.  Reshan and Steve believe that the best kinds of meetings are those that leave people feeling like they couldn’t possibly have had the same great experience without the meeting. In other words, there’s no substitute for the meeting, and people are glad they went.  Unfortunately, that’s a rare occurrence in both business and education. If you think about the amount of time and effort it takes to secure a face-to-face meeting with a customer or client, it’s important to be respectful of that person’s time, energy and attention. Never leave him doubting why he was called into that room. #BetterMeetings Bad meetings Reshan’s company, Explain Everything, worked with a Fortune 100 company to help them run better training for new-to-title employees. As he evaluated their structure, he realized that 90 percent of the time during a week-long seminar was spent sitting watching PowerPoint presentations. The other 10 percent of the time was application of what they learned. The following week, those employees were sent into the field.  The meetings were efficient and easy to plan, but retention was low, so he worked with them to rethink their time together. He encouraged the company to think about how it might best utilize the experts in the meetings as well as how the information should be delivered.  They also found that they were teaching concepts on Monday that the employees wouldn’t get to apply until Thursday. The distance between the lesson and the application meant that the employees had to learn the information twice.  For Steve, the very best meetings are those that are allowed to be messy and those that permit people to drop their status. He measures the quality of a meeting by the extent to which people are treated as learners and the extent to which they actually learn something they didn’t know when they walked in.  That information doesn’t have to appear as a revelation. Rather it can simply be the chance to build knowledge together in the temporal context they share.  Internal meetings Planning a great meeting looks exactly the same as planning a great lesson or learning experience. Reshan and Steve think in terms of three motions, or phases.  Before the meeting During the meeting After the meeting These stages parallel the stages of sales, where sellers engage in pre-call, during, and then follow-up.  As the meeting facilitator, you should have a really good awareness of the prior knowledge participants have prior to the meeting.  Meeting prep Often times meetings get scheduled by those who have the authority to do so, but the attendees don’t know the agenda until they arrive. T
Released:
Aug 16, 2019
Format:
Podcast episode

Titles in the series (100)

Just like most of you, I am a real life B2B sales professional hustling in the world of software sales. If you were like me, you had no clue how to really sell when you started in sales. Over the years I’ve received training/coaching from some of the industry’s leading experts. I applied what I was learning and started seeing a significant difference in my performance and income. I started doing “BIG THINGS”! I personally feel that when you find something of value you should share it! That’s why I love sales so much. I became very passionate and started “evangelizing” about sales. A good buddy of mine, Jared Easley, then dubbed me “The Sales Evangelist”. He recommended that I further my reach by sharing sales tips to others through the medium of a podcast. Today I interview some of the best sales, business and marketing experts. They provide invaluable training of how you can take your career, business, and income to a top producer’s status. I know you will enjoy it. Welcome to The Sales Evangelist!