It may not seem like the most obvious progression, but after spending the early parts of their careers in the demanding world of fashion, Noria Morales and Sarah Robinson decided to go out on a limb and pursue a venture near and dear to them as new mothers – creating a parent-friendly play place. Through their (and many parents’) desire to find a place where children could have fun and adults could relax came the inspiration for The Wonder, a Tribeca-based space that includes multiple play areas, adults-only zones and a café, in addition to classes and programming to keep kiddos engaged. 
Drawing on the skills they learned while working at MAC, Target and Lucky Magazine, Sarah and Noria discuss the hurdles they overcame to launch a business while working full time, all while managing motherhood and family duties. It wasn’t easy, but things worth doing rarely are!
Big Ideas
The value of staying the course through the toughest parts of launching a company. [11:38]
The importance of taking time to visualize the best possible outcome, and leaning on friends for advice when you need it. [30:11]

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