This week, we speak with Carlos Escapa, Global AI and ML Practice Leader for Amazon Web Services. Carlos speaks with us this week about starting an AI strategy with a more practical approach. Instead of thinking about how to radically reshape a key part of your business with AI or use AI for AI's sake, Carlos talks about instead thinking about where AI fits in with what your business is already doing. He provides some thought experiments to run through for thinking through this and how to get started with AI.