Often, we think the way to stand out from the pack is to be better. And sometimes that is the answer: to become an improved version of who you were yesterday, to do what the “other guy” is doing with a few added features. However, this is often a losing strategy, as you are making iterative improvements on someone else’s work. A better way to become world-class at what you do is to change the game completely. Don’t be better; be different.