Bill Cates is an author, speaker and entrepreneur who has sold two seven figure businesses. He's quite the adventure seeker and has even climbed Mount Kilamanjaro. He also just released a new book called, Radical Relevance. During our interview we discuss: - Bill shares the one business super power he wishes he had. - What exactly is radical relevance? - He unpacks the entire concept of how to leverage "radical relevance" to get more clients. - The importance of defining your true "value proposition?" - Why it's important to give your customer a seat at the table. - Why it's important to lead with empathy. - The importance of deal with a buyers fear of lose before the potential of gain. - All things being equal people do business with people they like. - Several ways that businesses can differentiate itself from the competition. - A confused mind will not take action and the the power of clarify. - He shares his favorite growth tool/software. - He recommends one of his favorite books for the audience. Bill's websites: www.radicalrelevancebook.com 8 Simple Steps to Achieve to Reach Exponential Growth  ----------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]