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How to Turn First Time Visitors Into Interested Readers of Your Blog
Today I’m talking about getting readers to take a second look at your blog. In episode 112, we started this mini series on warming your blog readers up to your blog.


In that episode I presented you with four different stages of warming your readers up. In the last episode, number 113, I talked about how to get the first eyeballs on your blog, how to get the reader to take a first look.

The first step of warming up your readers is to get their attention. Today I’m going to give you some strategies on getting readers to take a second look at your blog.

Getting people to take a second look can be a massive challenge. Looking at statistics, we can tell people land on our site and then bounce away. We need to do something really quickly to show them why they should stick around.
In Today’s Episode We Talk About Getting Blog Visitors to Look Twice

Make a big promise to get people interested

Exercise to unlock the promise you should make - List the pain points of your reader - List the gains that your readers want to make
Have a tagline that makes the reader look twice. At ProBlogger we will show people how to make money with their blog.


Differentiate yourself in some way

Is there something in your branding that can show people you are a bit different
Ask why you are different and communicate that reason in some way


Create content that gives your readers a quick win

Create fist pump content
Have you ever read content, and thought yes, that is exactly what I was looking for?
Fist pump content moves people from one place to another in their lives


After writing this content, funnel readers to this content that is relevant to their needs

Audit your site navigation, and think how to get people to the best content for them
One way to get people to the right information is to have a Start Here page
Another way is to have a portal for your readers to find the content that applies to them. On ProBlogger we have a portal that links to eight of our surveyed blog readers pain points.



Portals on ProBlogger


 

Create content that is more personal in nature - storytelling and video

Video makes people look twice, especially live streaming - this has become really popular with brands and influencers
Live video grabs people’s attention and gets them immediately interested
Facebook live, Periscope, etc
Storytelling and personal content with photos


Use social proof - when people come to your blog, seeing social proof makes them look twice

Have an expert or celebrity say something nice about you
Testimonials from influencers
Quotes from readers and users work too
Wisdom of the crowds, using numbers instead of individuals, if you have 1000 readers highlight it



Further Resources on Getting Blog Visitors to Look Twice

ProBlogger Event
Episode 105: How to Write Effective Sales Copy
Episode 111: How to Create an Effective Start Here Page for Your Blog
How to Start a Blog in 5 Steps
Start a Blog Portal
LeadPages
CoSchedule

How did you go with today’s episode?
In the next episode, we are going to talk about how to get people to connect, and then in the next episode we talk about how to get people to engage with you.

Please subscribe if you don’t want to miss any episodes of the series.

 

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Hi there and welcome to episode 114 of the ProBlogger Podcast. My name is Darren Rowse and I'm the blogger behind ProBlogger, a blog, an event, a podcast, a job board, and all kinds of things to help bloggers to monetize thei...