43 min listen
276: Marketing Secrets from an Etsy Seller
276: Marketing Secrets from an Etsy Seller
ratings:
Length:
40 minutes
Released:
Jul 22, 2019
Format:
Podcast episode
Description
There are riches in the niches. Have you heard that before? It means the better you know your ideal customer and audience, and can fine tune your offer to meet their needs, the BIGGER you can make it in your own little sliver of the market. Some entrepreneurs are so gifted at niching down that they actually invent and pioneer a market for something no one even knew they needed… Today’s guest falls into that category. Christine Lucas is doing BIG things on Etsy as the creator of Lula Flora, the company that pioneered the mini piñata party favor trend! She carved out a niche in the party decoration market in 2014 and quickly climbed to the top 1% of Etsy sellers, averaging over a quarter million dollars in sales the last couple of years. Christine shares about finding her niche, about growing within it, about the Etsy selling experience, how she grew with a product so highly specific, and her advice for others excited about the idea of selling their products on Etsy. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/etsysecrets/
Released:
Jul 22, 2019
Format:
Podcast episode
Titles in the series (100)
019: Solo Show Hawaii With Drew: You’re listening to the Goal Digger Podcast Episode 019. Today my sweet husband Drew and I are talking about the big transitions happening in our lives, from him leaving his job to start his own business, The Kutcher Method, and our decision to go... by The Goal Digger Podcast