Stacia Guzzo's mother's breast cancer diagnoses got her into researching the possible causes. The discovery of aluminum's possible link to cancer motivated Stacia to make her own natural beauty products.
Stacia found her niche with aluminum-free deodorant and started SmartyPits. From a hobby beekeeper who made lip balms, Stacia honed in on her specialty and scaled her business to seven-figures.
In this episode of Shopify Masters, you'll hear from Stacia Guzzo of SmartPits on how she found her niche and the decisions she had to make to scale her business.
For more information on Stacia Guzzo, SmartyPits, and show notes: https://www.shopify.com/blog/smartypits-scale
Tune in to learn

What is story-based marketing and why it’s so effective
How to identify whether an idea is great or awful
How do you know if you’ve gone niche enough