In the first episode of this two-part series, veteran podcast host, Theo Hicks, explains the importance of a thought-leadership platform and the benefits of starting and being on podcasts. From what equipment to use to how to conduct the interview, Theo shares his knowledge from his years of experience.    Best Ever Tweet: “Just to name a few [benefits], you’re able to tap into a network of brand new listeners and that means you’ll have more potential followers of your own. ” - Theo Hicks   The Best Ever Conference is approaching quickly and you could earn your ticket for free.  Simply visit and sign up to be an affiliate to start earning 15% of every ticket you sell.  Our fourth annual conference will be taking place February 20-22 in Keystone, CO. We’ll be covering the higher level topics that our audience has requested to hear.