In Part 2 of this series, veteran podcast host, Theo Hicks, explains some best ever practices for all things podcasting. Catering to the audience’s needs is a no-brainer and finding out why people listen is something you should determine in advance. Listen to this episode to hear the rest of Theo’s best ever advice for how to interview on podcasts. Best Ever Tweet: “Ideally, the best ever practice would be to have a call-to-action where you’re giving the audience something for free.” - Theo Hicks    The Best Ever Conference is approaching quickly and you could earn your ticket for free. Simply visit and sign up to be an affiliate to start earning 15% of every ticket you sell.  Our fourth annual conference will be taking place February 20-22 in Keystone, CO. We’ll be covering the higher level topics that our audience has requested to hear.