52 min listen
FinalStraw's Journey of Building a Cause Driven Business
FromShopify Masters
ratings:
Length:
52 minutes
Released:
Nov 26, 2019
Format:
Podcast episode
Description
Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-causeTune in to learnHow you can use Amazon reviews to create a superior productWhat’s the best use of your time when preparing for a crowdfunding campaignHow to balance marketing your cause versus marketing your product
Released:
Nov 26, 2019
Format:
Podcast episode
Titles in the series (100)
How Running FB Ads to a Kickstarter Campaign Led to $800K In Funding: In this episode you’ll learn how an entrepreneur used Facebook ads to promote a Kickstarter campaign that raised $800,000. In this episode you'll learn: 1. What is rapid prototyping and how to use it to design your products. 2. How to make sure you’re ONLY focused on solving your customer’s main problem. 3. When do you know when your prototype is ready to bring to the market. by Shopify Masters