To commemorate the official launch of my book, The Successful Speaker, my friend and co-author of the book, Jeff Goins, is here! On this edition of The Speaker Lab, Jeff and I talk about the book writing process for The Successful Speaker: Five Steps For Booking Gigs, Getting Paid, and Building Your Platform. We also give you a behind the scenes look at the making of this book, how this journey began with a joke (!) and how working on this book actually helped Jeff's speaking career. Join us and you'll find out all of that and so much more on episode 277 of The Speaker Lab with Jeff Goins. THE FINER DETAILS OF THIS SHOW:    Why did we decide to co-brand The Successful Speaker? How do you find the right voice for your book? Why writing like you speak is terrible advice. What types of collaborations are there between writers and authors? Why did Jeff want to try ghostwriting after writing 5 of his own very successful books? What is the one word that will tell you a book is most likely written by a ghostwriter? Would Jeff change anything about the book? Who was our secret hero of writing this book? And so much more! EPISODE RESOURCES The Successful Speaker, by Grant Baldwin Bonuses from the book Jeff Goins' web site Jeff Goins on Twitter Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review Read show transcripts here