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ToP #0012: How to Price Your Photographic Prints

ToP #0012: How to Price Your Photographic Prints

FromThoughts on Photography


ToP #0012: How to Price Your Photographic Prints

FromThoughts on Photography

ratings:
Length:
16 minutes
Released:
Jan 27, 2008
Format:
Podcast episode

Description

In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:Art Fair Pricing (unlimited)Step 1: Determine the cost of your materials for a single print. For example:- 13x19 paper- inkjet print- bag and board- add framing costs if applicable$10 for materials X 33% = $13.30Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:$13.30 X 3 = $39.90 (round up to $40)Exhibition/Gallery Pricing (limited)Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example:Beginner - $100/hr X 33% = $133Emerging - $200/hr X 33% =$266Established - $300/hr X 33% = $399Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example: $133 X 3 = $399 or $400 (exhibition)$266 X 3 = $798 or $800$399 X 3 = $1197 or $1200
Released:
Jan 27, 2008
Format:
Podcast episode

Titles in the series (100)

This podcast explores what it means to live a photographic life. What does it mean to be an artist who uses the medium of photography to express themselves artistically to the world. What subjects do we choose and why? How are we influenced by other photographers, art, and the world in general? You won't find any gear-talk, camera reviews, or Photoshop tips here, but rather, you'll find an exploration of our relationship to photography as we continue to refine our vision, our craft, and our art.