15 min listen
ToP #0012: How to Price Your Photographic Prints
ToP #0012: How to Price Your Photographic Prints
ratings:
Length:
16 minutes
Released:
Jan 27, 2008
Format:
Podcast episode
Description
In this podcast, I discuss how to arrive at a price for your photographic prints regardless of whether you sell your work in unlimited or limited editions. Below is a simple formula that I discuss in the podcast for determining the price:Art Fair Pricing (unlimited)Step 1: Determine the cost of your materials for a single print. For example:- 13x19 paper- inkjet print- bag and board- add framing costs if applicable$10 for materials X 33% = $13.30Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example:$13.30 X 3 = $39.90 (round up to $40)Exhibition/Gallery Pricing (limited)Step 1: Determine what level you are at as a fine art photographer with regards to your reputation and experience exhibiting and/or publishing and then multiply an hourly rate by 33%. For example:Beginner - $100/hr X 33% = $133Emerging - $200/hr X 33% =$266Established - $300/hr X 33% = $399Step 2: Multiply the result from Step 1 by 3. This is the price you could charge for your print (and probably sell it). For example: $133 X 3 = $399 or $400 (exhibition)$266 X 3 = $798 or $800$399 X 3 = $1197 or $1200
Released:
Jan 27, 2008
Format:
Podcast episode
Titles in the series (100)
ToP #0002: Attending a Photo Review - Part 1: This podcast focuses on photo reviews (or portfolio reviews) and provides an overview of how they can help emerging photographers move to the next level with their fine art photography.Some of the photo review venues that are mentioned in this podcast... by Thoughts on Photography