Framebridge CEO Susan Tynan talks with Recode's Kara Swisher about starting and running the online framing startup. In this episode: (00:56) Tynan's background at the White House and LivingSocial; (03:53) What happened to LivingSocial; (06:53) Why Tynan started Framebridge; (10:19) The fundraising process; (15:27) Running Framebridge; (21:49) The challenges of being a leader; (25:58) Being a startup now in the era of Big Tech; (27:28) Amazon; (31:18) The move towards analog; (34:10) The weirdest things Framebridge has framed; (36:32) Digital frames and Instagram; (39:10) Finding talent outside Silicon Valley; (42:08) How Framebridge uses robots; (43:40) Meet your new neighbors, Amazon; (46:08) Mistakes and triumphs