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TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

FromThis Week in Startups


TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584

FromThis Week in Startups

ratings:
Length:
59 minutes
Released:
Oct 13, 2022
Format:
Podcast episode

Description

First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)
(0:00) J+M tee up today's segments!
(2:13) Starlink, 5G, and the rapid advancement of internet connectivity
(8:57) TikTok appears to be hiring for product fulfillment centers in the US
(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist 
(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building
(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn
(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product
(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life
(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand
Check out Liquid Death: https://www.liquiddeath.com
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
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Released:
Oct 13, 2022
Format:
Podcast episode

Titles in the series (100)

Supporting entrepreneurs & inspiring innovation.