30 min listen
How to make a bestseller that lasts (Ryan Holiday, author, 'Perennial Seller')
How to make a bestseller that lasts (Ryan Holiday, author, 'Perennial Seller')
ratings:
Length:
43 minutes
Released:
Jul 20, 2017
Format:
Podcast episode
Description
Writer, marketer and self-proclaimed media manipulator Ryan Holiday talks with Recode’s Peter Kafka about his new book, “Perennial Seller,” which explores “the art of making and marketing work that lasts.” He argues that creators over-value how their work launches, and don’t pay enough attention to how their decisions — from start to finish — affect its staying power. Holiday also talks about how his 2012 book, “Trust Me, I’m Lying,” predicted the alt-right’s approach to media manipulation, and explains why the ancient Roman philosophy of stoicism is still resonating today with everyone from the Secretary of Defense to startup founders in Silicon Valley.
Released:
Jul 20, 2017
Format:
Podcast episode
Titles in the series (100)
Shani Hilton, BuzzFeed Executive Editor of News by Recode Media with Peter Kafka