Beth Comstock, the former vice chair of GE and former president of integrated media at NBCUniversal, talks with Recode's Kara Swisher about her new book, "Imagine It Forward: Courage, Creativity, and the Power of Change."

In this episode: (01:34) Comstock's background and taking over digital at NBC; (05:56) iVillage and making digital content in-house; (09:59) Why NBC and Fox needed to make Hulu; (12:19) The difficulties of starting it; (16:14) Bringing in ABC and the "existential threat" of tech; (18:18) Mistakes made; (21:56) Why she wrote her book; (23:32) "I was more able to be more creative at GE than NBC"; (31:26) How to get a big company to be innovative; (34:14) What does "Imagine It Forward" mean?; (36:03) Imagination vs. agitation; (41:25) Tips for being more imaginative; (43:42) How do you decide what to invest in?; (48:21) Three things that have to change in business; (49:52) Women at work