35 min listen
665: Retention Strategies with AccuWeather VP, Trish Mikita
665: Retention Strategies with AccuWeather VP, Trish Mikita
ratings:
Length:
35 minutes
Released:
Jul 10, 2018
Format:
Podcast episode
Description
Today's guest is the Vice President of Digital Media Strategy for AccuWeather. You will discover how the popular weather app increased retention by focusing on load time and getting a user's location down to the neighborhood. She also discusses her strategy on IoT, bots, podcasting and Alexa skills.
Trish Mikita is the Vice-President, Digital Media Strategy at
Trish Mikita is the Vice-President, Digital Media Strategy at
Released:
Jul 10, 2018
Format:
Podcast episode
Titles in the series (100)
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