20 min listen
How to Change From In-App Purchases to Subscriptions
How to Change From In-App Purchases to Subscriptions
ratings:
Length:
6 minutes
Released:
Mar 29, 2019
Format:
Podcast episode
Description
Want to know how to go from a one-time in-app purchase model to a subscription based app?
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
- How she knew that a one-time in app purchase wasn't a sustainable business model?
- Whether a monthly and annual subscription was more popular?
- Other strategies that she implemented to get conversion rates from 1% to 6%?
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
- How she knew that a one-time in app purchase wasn't a sustainable business model?
- Whether a monthly and annual subscription was more popular?
- Other strategies that she implemented to get conversion rates from 1% to 6%?
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=t4O8rEg-0tk
Released:
Mar 29, 2019
Format:
Podcast episode
Titles in the series (100)
624: How to Use Email Marketing to Increase In-App Conversions with Ronnie Harper: Coming is a coaching call with a founder of a sports nutrition app who already has an audience to launch to. You will discover how to increase conversions, how to run the paid to free campaign with a subscription app, by App Marketing by App Masters