Jeffrey Zeldman (@zeldman) interviews designer/entrepreneur/author Jaimee Newberry (@jaimeejaimee), co-founder of Picture This Clothing, Tiny Challenges, and WWDC Girls. Launching a company that goes viral; applying design principles to your life; “it’s not about what’s next, it’s about what’s important;” coping with burnout; the psychology of change; “we’ve accidentally spent $20 on marketing;” and more.