On this episode, we meet up with the founder of Ballislife, Matt Rodriguez. Since its creation, Ballislife has captured and celebrated the essence of the game at all levels of competition. For Matt, it began with a love of the game, and has evolved to dominated every point of the media landscape. For Gilbert, he also has seen how highlight culture influence players, because they watch plays just like fans. Beyond that Ballislife has expanded thanks to marketing, putting on events and being in the right place at the right time.