4 min listen
GE dials up volume on media ventures
FromFT News in Focus
ratings:
Length:
3 minutes
Released:
Oct 2, 2015
Format:
Podcast episode
Description
From General Electric Theater to Bill Nye-hosted Vine clips, the industrial conglomerate has created science-inspired content as an advertising vehicle over the decades. Media and marketing correspondent Shannon Bond explores the company's varied media ventures, including its newest partnership with podcast network Panoply.
Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric. For information regarding your data privacy, visit acast.com/privacy
Music: "Backed Vibes" by Kevin MacLeod. Other clips courtesy of General Electric. For information regarding your data privacy, visit acast.com/privacy
Released:
Oct 2, 2015
Format:
Podcast episode
Titles in the series (100)
Healthcare and the recovery by FT News in Focus